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Mobile advertising = share of experience
The mobile is shuttling us fast into the age of interdependence. This device we hold in our hands is changing our behavior, affecting fundamental changes in the way we interact with one another and...
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How Print needs to unlearn to move ahead
Stan Chew, SMV Group Dear print publishers, the language of marketing today is experiencing a seismic change due to social media. Today’s new marketing vocabulary includes fans, engagement rates,...
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